A practical guide to setting a Main Street ad budget using simple CAC/LTV math. Picture this. You run a local coffee shop. You're finally testing Meta Ads—just $500 to see what happens. The results come in: 20 new customers. Not bad. But now you’re staring at dozens of online “experts” telling you to scale to $5,000 next month or you’re “leaving money on the table.” Meanwhile, Coca-Cola quietly drops four billion dollars  a year on advertising without blinking. Here’s the rea

Time:  5:30 PM – ~9:20 PM, City Council Chambers Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels, Laurel Kilde, Jim Fish, Scott Kvamme, Laura Job), city staff (Andrew Bremseth, Bill Sonmor, Klara Beck, Len Taylor, Guy Kollman, Kyle Meyer, Chief Justin Kaune, Ralph Sommerfeld), guests (Bill S. invocation, Lisa Workman, ~30 residents, QuickTrip rep Dean George). Key Items Invocation & Pledge of Allegiance  (0:00–0:54)

How TIF actually works, how to get it approved, and why it’s often the difference between a stalled deal and a closed one. If you’re a developer who’s ever stared at a beat-up warehouse, a half-vacant strip mall, or a tired downtown block and thought, “This could be incredible… if only the gap financing didn’t murder me,” then congratulations — you’ve already met TIF in your dreams. Tax Increment Financing isn’t sexy on paper, but it’s one of the most powerful (and most misun

How Clear Goals and Strategies Save You Time and Money If your marketing sometimes feels like throwing spaghetti at the wall, you are not alone. Every week I talk with business owners who say things like: “I am posting on Facebook. I am boosting a few things. I am trying different ideas, but I am not sure any of it is actually working.” You are not doing anything wrong. Most owners simply skip the two steps that matter most: Setting a specific goal Choosing the right strategy