Marketing Series | Step 1 | Study Your Industry

Updated: Feb 24

This is the 1st part in a 9 part series on building your marketing plan.





As you begin to build your marketing plan, the first step should be to study and assess your industry. Determining what stage your industry is at and where you are positioned in your industry sets the stage for the rest of your plan.


What is the status of your overall industry?

Growing, healthy, stagnant, failing, rapidly changing?


Who are the leaders in your industry?

Why are they the leaders? What are they doing?


What is your position in your industry?

Why? What your vision for your position in your industry?


What's innovative in your industry?

How can you set yourself apart?



4t Creative is here to help you develop your strategic marketing plan. Contact us to find out more about our consulting services.


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