This is the 7th part in a 9 part series on building your marketing plan.
By this stage, you have defined:
What your market is
Who your customers are
Who you are
Who your competition is
& Set some goals
Now it is time to review the work you have done so far and start building some strategies around your research. To build your strategies, you want to figure out what marketing activity will be target your ideal customer.
Ideally you are going to choose multiple avenues to reach the same target demographic. For instance it might be a regular Facebook post complemented by an article on your blog. Maybe it is newspaper ads, complemented by radio ads during the target demographics commute.
Remember during this stage to be very flexible. It is important to have measurable results and know the time-frame to expect results based on the media you choose.
4t Creative is here to help you develop your strategic marketing plan. Contact us to find out more about our consulting services.