How to be strategic (or turn $1 into $9)

Updated: Feb 17

Why are we called 4t Creative Strategy + Design?


You need to have your strategy in place before you start to design.






A quick example of strategy and why it matters:


We have a client who was looking for the most effective use of their marketing dollars. We started by taking a look at their sales history and demographics. We discovered by analyzing past sales, discussion with the sales people and market research, 80% + of sales were to women between the ages of 45-65.


We then examined how this product is purchased and the best way to market it. On the plus side for this client, their product is very photogenic and their clientele happen to be among the most frequent users of Facebook. Through targeted marketing for their demographic we are reaching a high percentage of their key clientele for very little advertising dollars.





A quick breakdown:

Photo of a specific product in a specific area, targeted to only the highest likelihood buyers.

Marketing budget of $20/day for 10 days. We are reaching 1800 -2500 people in the identified target market. On average 10 of those potential customers call for an estimate and the client is closing on an average 6 out of 10 of those sales.


This client has a profit margin of $300 per sale. This means on average, every $200 invested turns into $1800 in profit. Now that's a nice return.


Usage statistics for social media are available here:

https://www.pewinternet.org/fact-sheet/social-media/


4t Creative is here to help you develop your strategic marketing plan. Contact us to find out more about our consulting services.

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