4t Creative specializes in digital marketing. While we have the capabilities to provide offline marketing and we absolutely love logo design, our focus has been on the digital side.
There are 4 main reasons we focus on digital marketing and recommend to all our clients their dollars are best spent on digital marketing.
Reason number 1 is reach. We can get as wide or as focused as needed and cost effective as we can with digital marketing.
Do you want to reach only people in one zip code or that have visited your store in the last month? We can do that.
Do you want to put your ad in front of everyone who visited your web site in the last 60 days? We can do that too.
Obviously the costs for each these can vary widely, but with digital marketing we know we are reaching exactly the people we want to reach. Now we obviously miss some, but we aren't spending dollars reaching a lot of people who don't want or need your service to hit a few who do. We can put your product right in front of those who have shown interest in similar products or services already, those who are already shopping for a similar product, or who have interests related to your product.
One huge advantage of digital marketing is it is always on. You can set up automated email messages, responses on social media and automatic scheduling. People can get "in touch" with you whether you are "open" or not.
On top of this, the vast majority of people are connected every day. It might be on their phone or on the computer, but people are shopping and researching at all hours and your digital marketing is out there working for you.
When compared to traditional media, such as magazine ads or billboards, the price of digital marketing is extremely reasonable. On top of this, digital marketing is relatively easy to track and determine ROI.
The biggest advantage of digital marketing is the flexibility and testing it allows. When you place a magazine ad, you need to let it run for a month or 2 and then see if you can determine if you saw an increase in sales. Maybe you included a "coupon code" so you can track ROI. And if there is none then is it the ad or the magazine. Who knows?
With digital marketing you can see response in a week, or even run 2 or 3 ads against each other and see what the response is to each and then increase spending on the one that is working. Some services even use AI to automatically switch to the highest responding ads.
We are here to help you with your digital marketing. For a free review call Ryan at 218-770-6650.
4t Creative is here to help you develop your strategic marketing plan. Contact us to find out more about our consulting services.