Marketing & Branding
We feel there is often a misunderstanding when using terms such as business development, marketing, branding, advertising, etc. So we need to define some terms.
Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large"
Marketing is often misunderstood. We often hear the objection, "I don't need marketing, I get all my business through word of mouth." While "word of mouth" is marketing, it is marketing done by your customers, and generally accepted as the best form of marketing. The question then is how do you get more of it? We help clients develop their marketing plan. As with any process, if you have a plan, a system, to follow you know where you are going and what results you can expect.
A good brand is delivered through effective marketing. Are your customers more likely to find you online, though word of mouth or driving past your retail store? We will help you to understand the makeup of your customers, and how to quickly reach them through methods that makes the most sense for your unique business.
Once your branding and marketing strategies are solidified, your advertising efforts will generate greater returns.
We offer a whole series on how to set up your marketing plan on our blog.
Or contact us for a free consultation on how we can help you through the process.