If you want your content to actually do something—bring in leads, build trust, or get people talking—you need all three forms of content working together: Proof, Value, and Story. Most businesses rely too heavily on just one. They post proof (before-and-after photos, results, testimonials) or they give value (tips, advice, discounts), but they skip the part that makes people care: the story. Each of these forms has a role. When you combine them, you get a content mix that bui

Time:  5:30 PM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels, Laurel Kilde, Jim Fish, Scott Kvamme, Laura Job), city staff (Bill Sonmor, Klara Beck). Key Items Invocation and Pledge (0:08–1:44) Action:  Dale Hexom (Good Shepherd Church) led invocation for wisdom/compassion; Pledge of Allegiance followed. Significance:  Sets collaborative tone. Open Forum (2:02–5:44) Action:  Public comments on dairy trai

Stop Guessing. Start Tracking. Make Every Ad Dollar Count. Why This Matters Most small business owners don’t actually have a marketing problem — they have a measurement problem. They boost a post, run a few Google ads, maybe even try Meta… and then stop because “it didn’t work.” But what does “didn’t work”  really mean? Too expensive? Too few clicks? No calls? If you don’t know your numbers, you can’t improve your numbers. This post breaks down how to track, benchmark, and ma

Time: 8:30 AM, City Hall Attendees: Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels, Laurel Kilde, Jim Fish, Scott Kvamme, Laura Job), city staff (Bill Sonmor, Len Taylor, Guy Kollman), guests (Kent Matson, Nick Kunde). Key Items Lake Region Healthcare Update (0:37–31:33) Action: Informational update; no formal vote. Discussion (31 min): Matson thanked city for growth/safety aiding recruitment; outlined nonprofit status, local

Time:  5:30 PM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels, Laurel Kilde, Jim Fish, Scott Kvamme, Laura Job), city staff (Bill Sonmor, Kyle Meyer, Klara Beck), guest (Aaron Christensen). This concise summary is tailored for a busy professional, highlighting key outcomes and significant discussions with timestamps, focusing on city business priorities. Name spellings are corrected per your guidance. Key

Time:  7:00 AM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels, Laurel Kilde, Jim Fish, Scott Kvamme, Laura Job), city staff (Andrew Bremseth, Bill Sonmor, Klara Beck, Kyle Meyer), guests (Senator Jordan Rasmussen, Brienne Kennedy, Nate Door). Key Items Agenda Shuffle (0:26–0:47) Action:  Moved dairy property to first item for Senator Rasmussen's video appearance; added Visit Fergus Falls contract terminat

Time:  5:30 PM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels, Laurel Kilde, Jim Fish, Scott Kvamme, Laura Job), city staff (Bill Sonmor, Kyle Meyer, Klara Beck, Rolf Nycklemoe), guests (Rich Iverson, Kim Ebertson, Lisa Workman). Key Items Invocation and Pledge (0:06–2:14) Action:  Rich Iverson (Bethel Church) led invocation, praying for wisdom, unity, and gratitude for city services; Pledge of Allegiance

Time:  7:00 AM, City Hall ttendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels, Laurel Kilde, Jim Fish, Scott Kvamme, Laura Job), city staff (Bill Sonmor, Kyle Meyer, Klara Beck, Len Taylor), guest (Lee Smaltz). Key Items Downtown Mural Grant Request (0:19–4:54) Action:  Recommended authorizing Public Arts Commission to apply for Lake Region Arts Council Legacy grant ($9,600–$12,500) for "Welcome to Fergus Falls" mural on

Time:  5:30 PM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels,...

Time:  7:00 AM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels,...

A few nights ago, I was scrolling back through an old AI chat looking for something. What I found instead stopped me in my tracks. There...

Time:  5:30 PM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels,...

Time:  7:00 AM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels,...

Disclaimer: The following content includes an analysis of the City of Fergus Falls TIF Work Session held on August 4, 2025, generated by...

Time:  5:30 PM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels,...

Time:  4:30 PM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels,...

When you own a business—especially in a small town—you don’t always have a partner to bounce ideas off of. Some days, you’re making...

Time:  7:00 AM, City Hall Attendees:  Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels,...

Time : 5:30 PM (started late), City Hall Attendees : Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson,...

Time : 7:00 AM, City Hall Attendees : Mayor Anthony Hicks, council members (Mark Leighton, Al Kremeier, Mike Mortenson, Scott Rachels,...